Theres a revolution occurring in the way companies communicate with their customers.
More and more marketers are embracing Integrated Communications Planning to ensure that all their marketing communications work together in harmony.
What does ICP actually mean? In essence it means joined-up thinking. Joining up all agencies (advertising, media, PR, below-the-line, sponsorship etc) so that they work in harmony and with focus. Joining up all knowledge about the target audience so that they are fully understood. Joining up all the sources of data to fully understand how the advertising will work, and how well it is working.
In 2004, RWC Plus was launched with Mo Mowlam as a guest speaker. MediaCom is the acknowledged industry leader in helping companies to reap the benefits of an ICP solution. Our Real World Communications Plus team can help with just one part of the ICP process (joining up people, say, or data) or with the whole thing.
