MediaCom were recently awarded the European media business for Nikon, the leading camera and optical equipment manufacturer. The appointment came after Nikon decided to consolidate their media planning and buying business into one agency network. MediaCom will be responsible for all 2005 fourth-quarter media activity across a portfoliio of products that includes the COOLPIX and NIkon digital SLR range, as well as the leading Nikon D50 camera. MediaCom will be responsible for Nikon's business in eight key territories across Europe, including the UK, France and Germany.
