BBC Extends iPlayer reach to Wii
MediaComment: This marks the latest chapter in the BBC’s strategy to make their web-based content available on any video enabled screen. Virgin Media will soon offer BBC’s VOD service also and, from May, cable viewers will be able to press red when watching any BBC channels to access the service. We are seeing an increasing number of these partnerships developing in the VOD space, leading to consumers becoming ever more empowered to engage with content in multiple ways, on multiple platforms. Long may it continue!
Global Radio to cut local shows
MediaComment: It’s been reported that Global Radio will be reducing the number of local shows they transmit across the Heart and Galaxy brands. The changes, due to be implemented from April 28 th, will effect evening and weekend programming and have been put in place since Ofcom agreed to reduce the amount of local programming required by stations. Ashley Tabor, Global's chief executive, maintains that it is 'about offering advertisers a national proposition' and 'enables listeners across the UK to enjoy shows from high profile presenters like Emma B'. Local shows will still exist at the key times of day such as Breakfast, but the scope for more syndicated advertising opportunities will increase and potentially benefit brands. The question is, with Global's recent takeover of GCap Media, will these changes be implemented across newly acquired larger network of stations - and if so, is there a danger that radio will become too homogenised?
New insight into Retailers' Christmas Advertising and National Newspapers
MediaComment: The Christmas Retail research from the NMA further supports the case for newspapers as a crucial part of the media mix for retailers, not only at Christmas but throughout the year. Traditionally considered the ideal environment to provide consumers with information, this study helps demonstrate their ability to inspire and influence purchasing decisions. Amongst the sample researched, newspaper readers outspent TV viewers in the run up to Christmas across a number of categories including groceries, alcoholic drinks, household good and confectionary. The research also showed significant variances in response to newspaper advertising, supporting the argument for greater investment from advertisers to test creative in order to maximise effectiveness.
