14th October
The Independent on Sunday's compact plans hindered
MediaCom View: Ending months of speculation, The Independent on Sunday will be
re-launched in a compact format on 16th October, ahead of arch rival The Observer's own plans to downsize. However, there
are still question marks over how the switch in format will be received by advertisers and agencies. The Independent's change
from a 6 column to 7 column 'editorial' grid has been met with much contempt, with many yet to agree to the new page size
despite the Independent putting a deadline of October 1st on the issue. A further round of negotiations on an extra newspaper
will surely muddy the waters for all involved over the coming weeks.
BBC eyes US channels in hunt for UKTV partner
MediaCom View: Following the merger between NTL and Telewest the BBC have confirmed that they may exercise their contractual right to buy back Flextech's 50% stake in UKTV. Whilst NTL will try to retain the content division, the BBC are understood to be looking at potential US partners such as Discovery to partner with and to drive international expansion.
ITV to step up mobile text links in ad spots
MediaCom View: In an effort to increase mobile interactivity ITV are launching a service called ITV WAP Portal. Viewers will be able to reply by text to adverts and receive additional information and multimedia advertiser content. ITV are looking to increase their offerings for both consumers and advertisers, whilst keeping abreast of modern technology.
ITV and C4 set to launch research projects
MediaCom View : BSkyB are set to unveil their new Skyview panel and ITV and Channel4 have responded by announcing that they are set to launch their own respective research projects. Channel4 are set to initiate a panel to garner information across their panel of channels whilst ITV are trying to understand what drives viewers to particular shows. Both channels claim that the relevant propositions will 'complement' BARB as it currently operates.
Virgin Radio boss looks to multi-platform investment
MediaCom View : It seems simple doesn't it? Regional and local stations having a more of a regional and local brand focus rather than a national one. It's a sensible move and will ensure they get the most out of each marketplace, after all the power of local radio is its localness.
GCap Media rejigs with regional focus
MediaCom View : It seems simple doesn't it? Regional and local stations having a more of a regional and local brand focus rather than a national one. It's a sensible move and will ensure they get the most out of each marketplace, after all the power of local radio is its localness.
