MediaCommunications

MediaCom View: It is no real surprise that we have seen such an increase in spend as advertisers look to follow their consumers media consumption. With over 32million people now online, and with media time second only to TV, it is entirely natural that agencies and advertisers want to spend more in this arena. Online can now provide both broad reach for awareness building and highly targeted specialist sites for minimum wastage, whilst continuing to demonstrate proof of return on investment. Another step change is that with over 90% broadband penetration and increased speeds, gone are the days of long load times, infuriating pop ups and basic banners. We fully anticipate that peoples consumption of digital will further increase as their knowledge of what they can do and where they can go increase, and as it does so spend will continue to follow suit.