10th August
Square Up Publishing is launching Square Mile Magazine, essential reading or City gents.
MediaCom View: Editorially Square Mile magazine will cover all aspects of life
for those working in the financial district of London whether this is social or work orientated, featuring restaurant
reviews, health, property, fashion and careers in its editorial mix. The first week of Square Mile magazine will see
16,000 copies distributed around the city and also 16,000 to health clubs, hotel, airports and offices.
Emaps Zoo, is set to launch in Spain following FHMs success.
MediaCom View: Zoo has made history this week, becoming the UK s first
mens weekly to be launched abroad. This signals the next stage of Zoos development as Emap Consumer Media
increases its focus on building its international presence. Zoo will be published in Spain in partnership with
Focus Ediciones, part of the Edipresse group who already publishes FHM in Spain under licence. Having recently
launch Sie7e (Seven), Focus Ediciones has relaunch this as Zoo Sie7e from 1st August, with the aim of achieving
a circulation of over 100,000 within 18 months.
Sky jubilant after steep climb in profits.
MediaCom View: BSkyB achieved a huge 47% year on year rise in pre-tax
profits for the year ending June 2005. They look set to easily achieve their target of 8million subscribers
by the end of 2005 as their subscriber numbers rose to 7,878,000 whilst their advertising revenues also rose
5% in the year. Meanwhile BSkyB have also announced the launch of the Gnome, a portable digital radio that
will work in conjunction with a Sky box to deliver digital radio and programme commentary around the house at
a distance of up to 30 metres away.
Channel 4 is pulling out all stops to promote its new US drama, Lost.
MediaCom View : The drama, which premieres on the 10th August is
being heavily promoted across all forms of media with billboards and newspaper ads adding to the TV campaign.
C4 will be hoping to repeat the success that Lost achieved in the US earlier this year when it managed to
outperform the last series of Desperate Housewives.
Five axes Family Affairs.
MediaCom View : After more than eight years the final episode of
Family Affairs will be broadcast on Five in December. The soap which averaged 900,000 viewers an episode
has been axed in order to free up budget for new primetime drama and scripted comedy.
GCap Media has suggested it will be looking closely at viability of radio brands
before digital move.
MediaCom View : The success of Emap's digital stations has been driven
by the fact that many are brand extensions of existing successful media products like Q and Kerrang. Capital
need to decide which of their products are strong enough to make it through to digital alongside the likes of XFM.
RAJAR results published.
Heart has dropped down to third place in audience share (to 5%) behind Magic (5.1%) and
the new market-leader 96.8 Capital FM (6.1%), in figures released by audience measurement body Rajar for the
second quarter of 2005. However weekly reach figures for the trio saw 95.8 Capital FM lose around 150,000
listeners to 1.9 million listeners, Magic decrease by almost 100,000 to 1.67 million, and Heart 106.2 lose
almost 200,000 listeners to 1.66 million.
For the BBC, its leading stations Radio Two and Radio Four both saw decreases in share of 0.5% and 0.2%
respectively to 16% and 11.2%.
GCap Media has suggested it will be looking closely at viability of radio brands before digital move.
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