Normally We’d introduce this overview of our most recent Age of Dialogue conference by trying to unsettle you all a little about how quickly the world is changing around us. There’s probably no need this time, though, is there? We’re all pretty unsettled.
From Icelandic banks to Gordon Brown’s leadership to venerable American financial institutions to Newcastle United – everything’s in chaos. It’s hard to get a handle on where everything is going. But in one specific area – your working life – MediaCom is here to help you get a handle on the changes we’re all experiencing.
Pretty much everything is changing. The way media work. The way consumers behave. The way brand image is created and maintained. Even in the 18 months since our last conference, the way we watch TV has changed (BBC’s iplayer is a huge success) and so has what we do while we watch TV - about two-thirds of laptop-owners now use them in front of the TV, making TV the new point-of-sale medium.
But which changes matter and which don’t? More importantly – which do you have to respond to? Which of our current working practices are “the baby” and which are “the bathwater”? At MediaCom’s second Age of Dialogue Conference, leading industry figures debated these points.
|
|
|
|
Click here to download the Age of Dialogue 2 booklet |
Click here to download our summary of the Age of Dialogue 2 Conference |
